Our Product Design Philosophy

• Radical simplicity
  • Every interaction should be as simple and accessible as possible.
  • Our product aim is to be the simplest answer in every instance.
  • We don't add new workflows, we simplify and replace them.
• Real people are counting on us
  • We start with the caregiver, not the tech.
  • We don’t shy away from difficult problems.
  • Caregivers put others first. We put them first.
  • We are helping people through an extremely human moment, our product should feel equally human by intentionally building emotion and feelings into our designs.
• Respect the journey
  • There is no one size fits all solution. Every journey is unique.
  • We honor the sensitivity of our user’s experience through our product.
  • Key interactions should leave users feeling more confident, smarter and empowered.
  • We hold our user's hand throughout the entire experience.
  • We anticipate questions ahead of time and ensure users can ask for help at any point.
• Time is precious
  • We don’t replicate functionality of other tools/apps without improving.
  • We don’t add work, we leverage connections to remove work.
  • Every feature should be as future facing as possible, what’s ahead is often more important than what happened.