key considerations such as understanding the target audience, setting goals, assessing market dynamics, and analyzing the competitive landscape. It is designed to help identify and address potential gaps in the product's market positioning.
Who are the [company]’s main competitors?
Do we know our target, audience, goals, market, market dynamics, competitive landscape, where do we have gaps?
How will [company] differentiate itself from its competitors?
Where we think we can deliver better on what currently exists, and why?
Market and market dynamics