The Product Design Vision serves as a map and compass to reach the product’s intended destination more quickly and with more accuracy.
Why does [company] exist?
<aside> 🚀 IE: We empower caregivers and care recipients to navigate their journey with confidence, compassion, and a renewed sense of well-being, transforming the caregiving journey from a challenging and overwhelming experience to a transformative and uplifting one while improving the quality of care for everyone involved.
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<aside> 🧑🦳 IE: Our core market comprises the growing group of 35-49-year-old mostly female caregivers who have assumed decision-making responsibilities for their loved ones. They are competent, pride themselves on their ability to manage multiple roles, and actively contribute to their communities. However, they face stress, burnout, and frustration due to a lack of effective tools. They are driven by a desire to do the right things, maintain control, and accomplish their daily tasks and responsibilities.
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Family caregiving in the United States is currently broken. It is a lose/lose for everyone involved. Female family Caregivers in their 30s and 40s struggle to keep track of the many elements that go into taking care of their aging and ill parents across multiple apps and services - both digital and analog, all while trying to balance their own lives. This leads to ongoing stress, anxiety and burnout - which in turn leads to earlier placement in eldercare facilities for the family members they are taking care of and the ensuing costs, worse health outcomes, and a major loss of productivity in the workforce for employers.
What do we hope to accomplish with our product?
[company] provides a centralized platform that simplifies the management of medical information, appointments, care coordination, and important documents, thereby alleviating the overwhelming burden and time constraints caregivers face.
Additionally, [company] offers a supportive community, budget-friendly resources, and guides caregivers with insights and resources to navigate the both the day to day and long term caregiving journey with confidence and ease.